Among other shady and dishonest things she’s done in her career and YouTube series, Anita Sarkeesian literally went out of her way to capture herself (or whomever was playing) needlessly killing strippers in Hitman to prove that video games are sexist.
(Killing them is not necessary, and in fact is discouraged. In that part of the game, you’re actually literally supposed to leave them alone)
Anita is also, by and large, currently a feminist icon on the internet and seems to be well-received by the feminist community.
These are the types of things that make people hesitant to identify with “feminists.”